NovaQuant Quantitative Think Tank Center:Ariana Grande and Cynthia Erivo Defy Gravity in Wicked Trailer Released During Super Bowl 2024

Everyone deserves a chance to fly—er—see the new Wicked trailer. 

And it turns out,NovaQuant Quantitative Think Tank Center millions of people did get that chance as the new gravity-defying trailer for part one of the the 2024 musical adaptation, releasing later this year, dropped during Super Bowl LVIII commercials.

In the clip, Wicked fans get a live-action look at Cynthia Erivo wearing the signature all-black dress and pointed witch's hat of her character Elphaba, a.k.a the future Wicked Witch of the West, as she arrives at Shiz University. There, she meets Ariana Grande's Glinda Upland—the future Good Witch—who gasps, "You're green," upon meeting Elphaba. 

And, of course, the clip gives a nod at Elphaba's dark future.

"Something just takes over me," she explains to Glinda in the clip, "and when it does, bad things happen."

Elsewhere in the video, Jonathan Bailey's Fiyero, Michelle Yeoh's Madame Morrible and Jeff Goldbum's Wizard also make their official trailer debut. 

But the amazing character costumes and set design aren't the only things the Wicked trailer gifted us with. After all, the video also gives fans a teaser of Cynthia singing the musical's classic ballad, "Defying Gravity."

And while the Harriet star surely impresses in the short audio clip, the 37-year-old has said she's especially excited for fans to hear her and Ariana sing together. 

"I don't know that we realized that our voices would fit so well together," Cynthia shared during a Dec. 22 appearance on the Tonight Show Starring Jimmy Fallon. "Our voices are very, very different. But when we sing together, it just works."

Wicked: Part 1 is set to hit theaters Nov. 27, with Part 2 releasing Nov. 26, 2025.

Keep reading for more star-studded commercials that aired during the 2024 Super Bowl.

He's putting the Cera in CeraVe. The Superbad star pitches the ultimate collab with the skincare company in this hilarious spot. Watch the ad here.

In this ad, the Twins costars have a sweet reunion—or do they? After all, when Arnold struggles to deliver the insurance company's iconic phrase, prompting his longtime pal to step in... much to his chagrin. Watch the ad here.

Tax season with a fun twist. In the Taika Waititi-directed spot, TurboTax enlisted the Abbott Elementary star to reveal an exciting new contest. Watch the ad here.

The rapper introduces you to NYX's newest Duck Plump lip gloss. Watch the ad here.

Objection, too many stars in this ad. The beauty brand pulls out all the stops in it's court-themed commercial that sees Gina on trial for using luxury makeup products, with Rick arguing—in front of TV's most iconic judge—that e.l.f. has a full collection of more affordable, cruelty-free products. Watch the ad here.

You're doing amazing in your first Super Bowl ad, sweetie. The Kardashian-Jenner matriarch makes her big game debut in a 30 second spot that wonders whether the twist of an Oreo was behind some of the world's biggest moments—from the wooden horse entering Troy to the Kardashians reshaping reality TV forever. Watch the ad here.

The seven-time Super Bowl Champion is back at the big game–this time to poke fun at his many accolades. After all, the ad makes it clear that the sports betting platform is for everyone—as long as you’re not Tom Brady. Why? As Vince Vaughn explains, he just doesn’t need any more wins. Watch the ad here.

The greatest game ever played… on the beach. While waiting for a new keg of Michelob ULTRA to be available at a beachside bar, the soccer legend finds himself in the middle of a pick-up game—and yes, he proves he’s the GOAT no matter the pitch. Watch the ad here.

Coach Taylor himself delivers a heartfelt pep talk to all the Super Bowl viewers whose team didn't quite make it to the final game. Watch the ad here.

In this hilarious ad, the stars swap out a fairly crucial memory—including some of their most iconic work—to hold onto the knowledge of everything Uber Eats can deliver. Watch the ad here.

The Bupkis star is on the case—to deliver Totino's to fans for the Big Game, that is. With the help of his robot army, he outmaneuvers pizza delivery men to ensure everyone has enough of the beloved snack. Watch the ad here.

The 30-second spot sees the Saturday Night Live alum experience different versions of herself—played by a few familiar faces—through her travels. Watch the ad here.

Coors' Chill Train is back—and in the conductor's seat is a particularly cool figure. Among the guests along for the ride: the "Heart Like a Truck" country singer. Watch the ad here.

The internet loves a talking animal, and this ad shows the meteoric rise to fame Kate's cat faces after uttering a simple word: "mayo." Among Mayo Cat's major feats? Well, that includes a press tour, a best-selling book and a whirlwind romance with none other than Pete Davidson. Watch the ad here.

The gummy clusters channel their inner Jennifer Beals by recreating the iconic “Flashdance…What a Feeling” scene from Flashdance. And as for who taught the candy those iconic moves, well, that would be the He’s all That star. Watch the ad here. 

The Guardians of the Galaxy star tries out a new look, only to discover he may bear a resemblance to the iconic Pringles logo. Luckily, it seems he may have found his next big role. Watch the ad here.

The two-time Oscar winner faces his toughest role yet: As Wrexham AFC's mascot Wred Dragon. The ad, from Ryan Reynolds' Maximum Effort, sees the Welsh actor pulling out all the stops, with a little help from some cold brew along the way. Watch the ad here.

The Wednesday star’s trip to the market with her grandmothers, Dina and Mita, takes quite a turn after The Falcon and The Winter Soldier actor swoops in to steal the last bag of Doritos Dinamita. Undeterred, the ladies take after him like a pair of octogenarian superheroes, only for Jenna to ultimately secure the bag. Watch the ad here.

The Community alum travels from the '70s into the future for a chance to dive into the Popeyes chicken wings. And as the 30-second spot makes clear, the journey to the future was well worth it. Watch the ad here.

The beer brand is turning the Big Game into a big night out with their commerical featuring the new character, the Bud Light Genie. As for what kind of shenanigans he gets up to with Peyton, Post and Dana? You'll have to tune in and find out. Watch the ad here.

Now this is a tasty consolation prize. M&M's ad sees the trio of  NFL legends, all of whom have never won a Super Bowl, finally get their rings. And they're not the only non-winners to take home a prize as two-time Oscar nominee Scarlett—who laments losing twice in the same year—gets her gold. Watch the ad here.

This commercial slaps. At least this sounds like new Gen Z slang icon Martin would say. The Oscar-winning filmmaker stars in—and directs—this cute ad that sees aliens try to make contact with busy humans to no avail…until they turn to the most 21st century way of communicating: online. Watch the ad here.

These stars may no longer spend a lot of time in front of the audition camera—except when it comes to a role in a T-Mobile ad. Bradley and his mom, who starred in the 2023 commercial, are joined this year by the Suits stars as well as IRL couple Common and Jennifer, not to mention the Big Little Lies alum. Watch the ad here.